Premium Domains

Posted by on Jan 14, 2015 in Case Studies | No Comments

Irish physiotherapy practice, Milltown Physiotherapy, jumped at the chance to register two premium .physio domain names for US$1,200. We asked the clinic’s three senior partners Maeve Whelan, Mary McGuinness and Helen MacDevitt what lead them to make such a significant investment.

Maeve provided some background, “Milltown Physiotherapy is a premier clinic in South Dublin with a team of thirteen physiotherapists, averaging seven years of university education. Central to our success has been our use of the internet; writing monthly blogs and connecting with people through our website, Twitter and Facebook.”

Demonstrating the value of being on-line Maeve, Mary and Helen first heard of .physio through Linkedin. “Making the decision to move to .physio was easy”, said Mary. “.physio provides an obvious connection with the profession, thereby reassuring patients of the credibility of the information we provide. And it offers obvious SEO advantages.”

The senior partners registered the domain name milltown.physio to replace the lengthy milltownphysiotherapy.com. And recognising that clients often search on-line for a physiotherapist by locality they also registered southdublin.physio. It was however their strong interest in Women’s Health that lead them to register four other domain names: antenatal.physio, postnatal.physio, pelvic.physio and pelvicfloor.physio; paying US$1,200 for the last two premium domain names.

Helen explained, “The four clinical domains are directly related to our main area of work. It is a huge growth area and because of the potential for embarrassment many people search for information on-line. The connection between the two words (pelvic and physio) within the domain name provides immediately credibility and prospective patients will be assured of the quality of the information. We believe pelvic.physio and pelvicfloor.physio represent good value”.

Initially the senior partners will use the domain names as entry points into specific pages on their existing website. Medium to long term they will grow high quality, custom websites that will provide information for all.

The domain names were registered through dot.physio