The internet domain naming system is expanding beyond the limits of .com, .org and .net. Where there were 22 domain name extensions there will now be over a thousand; building communities around brands, locations, interests and ideas.

.physio is the internet namespace exclusively for the world’s physio community. Qualified practitioners, retired practitioners, assistants and students; and their organisations, associations, businesses and education providers all have the opportunity to promote themselves and their profession with a .physio domain name.

The specificity of every new TLD offers intrinsic Search Engine Optimisation advantages, so nothing will help physio’s be found easier online than a .physio domain name extension. Opportunities include

  • yourname.physio – no brand is more important than your professional name,
  • yourbusiness/organisation.physio – after your name, this is what people search most when they know you,
  • yourlocation.physio – for new clients, help them find you by owning physio in your locations, and
  • yourspecialties.physio – for new clients seeking experts in the field
  • How did this happen?

    The Internet’s domain name system allows users to refer to web sites and other resources using ‘easier-to-remember’ domain names like www.google.com, rather than the all-numeric IP addresses such as 192.0.34.65 that are assigned to each computer on the Internet. Each domain name is made up of a series of character strings (called “labels”) separated by dots. The right-most label in a domain name is referred to as its “top-level domain” (TLD).

    In the 1980s, seven generic TLDs (.com, .edu, .gov, .int, .mil, .net, and .org) were created. In 2001 and 2002 seven new TLDs were introduced – .biz, .info, .name, .pro, .aero, .coop, and .museum. In 2003 a further six TLDs were introduced – .asia, .cat, .jobs, .mobi, .tel and .travel. And as recently as 2011 .xxx was introduced for the adult industry.

    The responsibility for operating each TLD (including maintaining a registry of the second-level domains within the TLD) is delegated to a particular organization. These organizations are referred to as “registry operators”.

    On 20 June 2011, the board of directors of the internet regulatory authority ICANN approved a decision to expand top level domains from the 22 listed above to include any new extension desired. With this initiative, the door was opened to potentially forming new namespaces to compliment brands, geographical locations and communities, eg., .toyota, .apple, .sydney, .basketball and .doctor.

    Applications for new TLDs closed in March 2012 and .physio was one of the over 1,400 unique, new TLD’s accepted for application. By late 2013 the first of the new TLDs became available and progressively the remainder will go online. .physio launched on 1st September 2014.